Northwestern entered the next generation of its branding unveiling its new uniforms from Under Armour that will debut in Syracuse for the season opener. A lot of buzz was building about what Under Armour would create for Northwestern as the hip jersey maker chose Northwestern to be its first Big Ten representative.
And Under Armour did not disappoint.
They promised a design that would mix the old with the new, staying true to Northwestern’s heritage and still putting a new spin on it. The jersey is bold, but simple and a throwback, yet completely new.
“We’re thrilled about our partnership with Under Armour,” said Jim Phillips, Northwestern Director of Athletics and Recreation. “Under Armour apparel, footwear and equipment offers our teams the best innovations and latest technologies to ensure we have a competitive advantage on the field of play.”
Northwestern’s new uniforms prominently feature the famed Northwestern stripe which the Wildcats returned to using a few years ago with adidas. This stripe, Under Armour says, will be incorporated into all 19 uniforms for Northwestern and will be the common theme that unites the athletic program together.
“Under Armour is dedicated to making all athletes better through innovation and design and the new Northwestern uniforms are the perfect example of blending best-in-class technology with the University’s rich football heritage,” said Matt Mirchin, SVP Brand and Sports Marketing, Under Armour. “We are excited to see these uniforms take the field and look forward to providing the entire Northwestern athletic department with a unique, cohesive look to represent a great university.”
The plan from Under Armour is very ambitious. Northwestern is excited to have the honor of being Under Armour’s first Big Ten school. It is a bold new look for the school. Under Armour has gotten some recruits excited as Under Armour is a trendy brand among recruits.
More importantly, Under Armour has put in the time to feature Northwestern. Already, Under Armour is dressing up the athletic facilities and making it known they are behind Northwestern athletics. The video they put out a while back explaining the process that goes into their uniform making and design shows how much attention to detail they intend to put into these uniforms.
It finally feels like Northwestern has a marketing partner in the upstream battle for attention in the Big Ten.
So now that we know what Northwestern will be playing in, it is time to go out and play. September 1 in Syracuse is right around the corner.
Feel free to share your comments on the new uniforms below. We would love to hear what you think about the new look!
LTP Ticket Challenge SURGE!
Nothing like single game ticket sales and a Nebraska sellout to move the needle in our LTP Ticket Challenge! As you know, we’re on a quest to get 200 NEW season ticket sales this season and thanks to you, we’re closing in on 50% of the goal with a month to go. It’s been a HUGE week as we’ve added nearly 30 tickets to the fold. Let’s get in to the shout-outs. Rene J. added one by convincing his girlfriend to go in with him. Matt R. took the plunge for a four pack including his wife and two kids. Matt D. and Jed F. took the plunge together to put two season tickets on the board. Daniel C. converted his Gator loving girlfriend to be his +1 on the season ticket board. Marilyn B., who lives in – get this – Hawai’i stepped up and purchased three season tickets. She is going to donate them back to NU to ensure they get used by purple. And, finally, Steve E. takes the for recruiting FIVE new season ticket holders, including his father. Way to go folks. Remember, the only way to go the Nebraska game is by purchasing a season ticket. Email us at firstname.lastname@example.org about your story of converting a friend, family member of simply adding +1 to your existing package. We’re getting very close to the 100 season ticket mark which is obviously 50% of goal.