UA’s 500/50/5 Plus NU Season Ticket Sale Surge
There is a quite a buzz around NU these days. PRR reported on 4-star NJ pg Jaren Sina committing to the ‘Cats in a huge coup for Bill Carmody and the hoops team. We’ve entered striking distance of Camp Kenosha and the football talk is ramping up, all the while, NU has been landing new football recruits at a seemingly every couple of day rate. Now, Under Armour is stoking fans’ fancies with a true teaser video about the creation of the Northwestern uniform.
The 2:35 video below gives you the sense that no stone, or arch, has been unturned in the design phase of the new uniform design phase. The neatest takeaway for me in the well produced piece is the fact that they invoke a 500/50/5 design approach, meaning they design things to be seen from 500 feet away that are a different experience than 50 feet away and then up to a five foot perspective. The video seemed to allude to a couple of not-so-subtle uniform element clues. You can bet the stripe will be a key part of the uniform. Also, you can bet an element of the arch will be integrated in to the uniform. My hunch is the arch element will be in the five foot experience while the stripe will be part of the 500 foot experience. Let me know your thoughts!
Season Ticket Spike
Crain’s Chicago posted this feature on NU football season ticket sales which are up 58% from this exact time a year ago, according to NU Associate AD Mike Polisky. The feature gives a lot of credit to the Chicago’s Big Ten Team marketing campaign, but also fails to note the fact it may be in part to the legions of Nebraska fans who are likely purchasing $234 season ticket seats to ensure they get to go. Regardless, I love the positioning of being very inviting by NU to have fans buy tickets to NU even if it is their second favorite B1G team. This is nothing new, but I do like the open-armed nature of the approach.
Almost on cue, Reid N. stepped up and bought a new season ticket to move the LTP Ticket Challenge count to 57 NEW season tickets, which is certainly playing a role in the lift. Let’s keept he season tickets coming! You’re making a difference.